Rafaela Chadud

The Designer that turns
Business Concepts into
Strategic Experiences

A generalist designer who can bring your business to life with products shaped to solve human problems and experiences that retain your clients. Let’s do the right thing.

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Professional Experience

Senior UI/UX Designer @ Empath, USA/Remote

Dec 2024 – May 2026

Led the end-to-end redesign of an EdTech LMS platform, improving usability, visual consistency, and user experience across course management, learning pathways, livestreams, content administration, and learner workflows.

Senior UI/UX Designer @ U+ Digital Ventures, Czechia/Remote

Jun 2021 – Aug 2024
Led full-cycle design processes for eight digital products, driving a 94% increase in confirmed users through data-backed redesigns across web and SaaS platforms.

UI/UX Designer @ Cambiatus Costa Rica/Remote

Jul 2020 – Dec 2022
Designed and optimized user experiences for a blockchain-based B2B platform, successfully translating complex concepts into accessible solutions for over 5,000 users.

Education

MBA in Neuroscience, Consumption and Marketing @ PUCRS, Brazil

2024 – 2025

Graphic Design Bachelor’s Degree @ Universidade Federal de Goiás, Brazil

2012 – 2017

Industrial Design Intensive Bachelor of Arts Degree @ Umeå Universitet, Sweden

2015 – 2016

About

Rafaela Chadud

A Maker Before AI.

Now designing smarter and faster.

Rafaela Chadud is a Brazilian-Swedish Senior UI/UX Designer with over 10 years of experience across SaaS, EdTech, blockchain, fintech, and innovation projects. With a background in graphic design and print, she brings strong visual craft, research, systems thinking, and behavioral analysis into digital product design. Her work focuses on turning complex flows into clear, strategic, and human-centered experiences.

Outside of work, Rafaela is a traveler, polyglot, fast learner, and naturally curious person. She has been solo traveling since she was 22 and is currently pursuing a personal project to visit all 26 Brazilian states, having already been to 6. Her international background, time living abroad, and curiosity about people and cultures shape the way she observes behavior and designs for different contexts.

Rafaela is looking for remote or hybrid opportunities with enough flexibility to keep exploring while doing meaningful product work. She is open to relocation depending on the offer and the place, especially for roles where she can innovate, lead product discovery, collaborate with business and product teams, and still deliver high-quality hands-on designs.

Articles

Most Blockchain experiences are horrible, and here’s why

How multiple UX issues made me chase a delivery guy at night in a random street